DanceBlue Collection

What is DanceBlue?

DanceBlue is one of the greatest traditions at the University of Kentucky and one of the fastest growing philanthropies in the Southeastern Conference. It is a University of Kentucky student-run organization that fundraises year-round and culminates in a 24-hour no sitting, no sleeping dance marathon. The money raised through DanceBlue is donated to the Golden Matrix Fund, established to support the kids of the DanceBlue Kentucky Children’s Hospital Hematology/Oncology Clinic both today and with the endowment well into the future.

DanceBlue Poster Series

This collection of DanceBlue posters were used to promote the organization, 24-hour marathon and other events around campus and within the Children’s Hematology and Oncology Clinic. Many of these posters were also used to decorate and bring joy to the hospital hallways, waiting rooms, memo boards, DanceBlue Office, etc.

DanceBlue Partnership Opportunity Packet

The following are a few spreads from DanceBlue’s Partnership Opportunity Packet that the Fundraising Chair distributed to perspective and possible corporate sponsors for the annual marathon. This packet is intended to explain how and what DanceBlue is while highlighting what exactly the funds raised go towards and the impact this money makes in the lives of those with children fighting pediatric cancer. The packet also emphasizes the return on investment that potential sponsors and partners could gain. The packet is meant to be designed in a professional stance while also allowing the story and spirit of DanceBlue shine through.

DanceBlue Internal Marketing Assets

DanceBlue hosts a variety of events around campus, such as the annual 5K, Silent Auction, fundraiser nights, Bluetique and more, to promote and raise funds for children’s pediatric cancer. In order to advertise these events dozens of marketing assets were created and distributed through various platforms and mediums such as social media post, posters, flyers, hand outs, billboards, invitations, etc. A significant part of the total funds raised every year for DanceBlue comes from these fundraising opportunities and therefore play a crucial part in the money donated towards the University of Kentucky DanceBlue Pediatric Hematology and Oncology Clinic.

DanceBlue Marathon Hour Series

During the annual 24-hour University of Kentucky DanceBlue Dance Marathon, each hour has a theme for students to participate in various activities in order to stay busy and distracted, especially during the later hours of the no sitting, no sleeping marathon. These graphics were created with specific hour themes in mind and were displayed on the jumbotron at Memorial Coliseum throughout the 24-hour event.